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Startups
As you already know, scaling up a startup business is hard. You’ve got the business off the ground, have developed an amazing product (for maybe one or a few clients) and now you’re looking for proper revenue from the wider market. How do you do this whilst trying to keep momentum going?
In addition, you’re having to balance lots of other internal processes such as sales, marketing, development and support. Have you thought about an effective value proposition that appeals to the wider market? Who are the right companies to target? Who are the best people within those companies to target?
Does your team have the necessary skills and experience? Are they capable of creating effective value propositions that will successfully promote your product? Are they capable of constructing a sales pipeline that will deliver opportunities and future revenue on a predictable basis?